Template-Type: ReDIF-Article 1.0 Author-Name: Tevfik Yoldemir Author-Workplace-Name: Marmara University, School of Medicine, Istanbul, Turkey Author-Name: Aypar Uslu Author-Workplace-Name: Marmara University, School of Business Administration, Istanbul, Turkey Author-Name: Serdar Pırıntı Author-Workplace-Name: Marmara University, School of Business Administration, Istanbul, Turkey Title: The Research on the Impact of Corporate Trustworthiness and Corporate Image on Customer Satisfaction and Loyalty : Case of Healthcare Institution Abstract: The objective was to define the impact of corporate trustworthiness and corporate image on customer satisfaction and loyalty among patients who get in-patient care in a university affliated hospital. The scales for corporate trustworthiness, corporate image, customer satisfaction and customer loyalty were determined and a survey questionaire was prepared. After a pre-test was done, the final questionaire was used in the research. Total of 1410 forms were analysed. After reliability and factor analysis were completed, comparative tests, correlation and regression analysis were done. After factor analysis, customer satisfaction was divided into 2 domains, customer loyalty into 2 domains. Pearson’s correlation coefficients (r) between each variable was determined. Regression analysis revealed coefficient of determination (R2) between dimensions. The proportion of variation in customer advocacy is explained by tangible and intangible satisfaction dimensions in 51,2 % of cases. The proportion of variation in customer advocacy is explained by tangible and intangible satisfaction, trustworthiness and image dimensions in 62% of cases. The proportion of variation in customer choice is explained by organizational and personel satisfaction, trustworthiness dimensions in 27,1% of cases. Classification-JEL: F00,F30,G00,G10,K00,K20,M00,M20,O10 Keywords: Corporate trustworthiness, Corporate Image, Customer Satisfaction, Customer LoyaltyJournal: Yildiz Social Science Review Pages: 1-14 Volume: 4 Issue: 1 Year: 2018 DOI: File-URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628145805-en.pdf File-Format: Application/pdf Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:1-14 Template-Type: ReDIF-Article 1.0 Author-Name: Tunç Durmaz Author-Workplace-Name: Yildiz Technical University, Department of Economics Title: Energy Storage and Renewable Energy: An Economic Approach Abstract: I consider an economy with fossil fuels, intermittent renewable energy, and energy storage, identify the conditions under which energy storage is optimal, and analyze the long-run tendencies of the economy energy variables. The findings are twofold. First, the amount of energy stored in the economy is highly dependent on the shape of the demand and supply schedules. In particular, energy storage is fostered by the convexity of the marginal utility, the marginal cost function for fossil fuel energy, and the degree of volatility in renewable energy. Second, considering a low level of renewable energy capacity, storing energy is not welfare improving when the unit cost of providing fossil fuel energy is constant. By showing the influence that energy storage can have on energy generation decisions, I believe that the current work can be influential in a more generous treatment of energy supply in future energy-economy models. Classification-JEL: F00,F30,G00,G10,K00,K20,M00,M20,O10 Keywords: Energy storage, Fossil fuel energy, Renewable energy, Precautionary savings, Collocation method, Monte Carlo simulationsJournal: Yildiz Social Science Review Pages: 15-38 Volume: 4 Issue: 1 Year: 2018 DOI: File-URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628146003-en.pdf File-Format: Application/pdf Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:15-38 Template-Type: ReDIF-Article 1.0 Author-Name: Selçuk Özaydın Author-Workplace-Name: MEF Üniversitesi, İktisat Bölümü Title: Modelling the European Football Demand for the 2014/2015 Season Abstract: Identifying the influential factors on the demand for spectating sports has been a major area of interest for numerous scholars in recent years. The rapid growth of the sports industry in last decades has converted the clubs to firms, players to inputs and fans to customers; hence as in any sector in the absence of customers there is no point of operating the firms. Millions of people are watching the major European league games live, every week from China to Brazil. In Europe, English Premier League and German Bundesliga are the most successful in terms of attracting the crowds to the stands, whereas France and Italian leagues are failing to do so. This paper tries to identify the influential factors on the demand for football in the top five major European leagues- English, German, Spanish, French and Italian- utilizing the tools of econometrics. Once influential factors are identified they can be used to increase the attendance levels which would enable the sustainability of the football industry in Europe and that is the main motivation behind this paper. The industry will stand if and only if fans keep on paying to watch and support their teams. This study reveals that, listed in the order of descending importance, the ticket prices as ratio of average annual personal income, ratio of licensed football players in a country to its population, the level of competition in the league, the number of points gathered by home team, being promoted to the top division and the number of televised games every week are influential factors on the demand for football. Classification-JEL: F00,F30,G00,G10,K00,K20,M00,M20,O10 Keywords: Football Attendance, Demand for Football, German Bundesliga, Premier League, Ligue 1, La Liga, Serie AJournal: Yildiz Social Science Review Pages: 39-52 Volume: 4 Issue: 1 Year: 2018 DOI: File-URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628146281-en.pdf File-Format: Application/pdf Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:39-52 Template-Type: ReDIF-Article 1.0 Author-Name: Gökhan Duman Author-Workplace-Name: İzmir Demokrasi Üniversitesi, Siyaset Bilimi ve Kamu Yönetimi Bölümü Title: An Analysis of Turkish-Tunisian Relations in Light of Arab Spring Abstract: Uprisings in Tunisia started a new are in the region of Arab countries. Manifestations and protests took place in the country even after the Jasmine Revolution had happened. Transition to democracy from autocracy brought discussions regarding the compatibility of Islam and democracy. Consequently, from the beginning of Arab Spring, Republic of Turkey with majorly Muslim population was pointed out as a role model for Tunisia and other countries in the region where uprisings took place. In this context, the following questions became the main subjects of this study; does Tunisia need a model to follow? What do Tunisians think about Turkey? What is the background and actuality of Turkish-Tunisian relationship? This study, which is a part of Marie Currie Research Project funded by European Commission, shows the Tunisian reflection regarding the aforementioned questions Classification-JEL: F00,F30,G00,G10,K00,K20,M00,M20,O10 Keywords: Tunisia, Turkey, Arab Spring, Jasmine RevolutionJournal: Yildiz Social Science Review Pages: 53-64 Volume: 4 Issue: 1 Year: 2018 DOI: File-URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628146417-en.pdf File-Format: Application/pdf Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:53-64 Template-Type: ReDIF-Article 1.0 Author-Name: Bahman Huseynli Author-Workplace-Name: İstanbul Üniversitesi, SBE Pazarlama Tezli Yüksek Lisans Author-Name: Nil Engizek Author-Workplace-Name: İstanbul Üniversitesi, İşletme Bölümü Author-Name: Sema Kurtuluş Author-Workplace-Name: İstanbul Üniversitesi, İşletme Bölümü Title: Adaptation of Pricing Tactic Persuasion Knowledge Scale to Turkish Abstract: The aim of the study is to adapt to Turkish the Pricing Tactic Persuasion Knowledge (PTPK) scale developed by Hardesty, Bearden and Carlson (2007). The items of the scale have been translated into Turkish, then, opinions were obtained from expert academicians and corrected. Then this scale was tested (determining the clarity of the expressions and the questions and to determine the problematic points) in a sample of graduate and doctoral students in the marketing field of 30 people. Corrections were made to the data obtained from this and the scale was finalized, and then tested in a sample of 206 individuals. In accordance with the methodology of the scale development studies, the Content Validity Ratio (CVR) of the items adapted to Turkish was found, then low-value items were removed from the scale, 11 items were left in the version adapted to Turkish, which there were 17 items in the original version of the scale. The overall Scale Content Validity Index (S-CVI) of the scale was found to be 0.6 at α = 0.05. The original value of the study is thought to be beneficial to both the academic literature and the practitioners. Classification-JEL: F00,F30,G00,G10,K00,K20,M00,M20,O10 Keywords: Marketing Research, Scale Adaptation, Pricing, Pricing TacticsJournal: Yildiz Social Science Review Pages: 65-78 Volume: 4 Issue: 1 Year: 2018 DOI: File-URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628146654-tr.pdf File-Format: Application/pdf Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:65-78